Ages That Use Social Media
Social Media Fact Sheet
More than FACT SHEETS: INTERNET/BROADBAND | MOBILE Engineering science
Today effectually seven-in-ten Americans use social media to connect with one another, engage with news content, share data and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below.
Social media use over time
When Pew Research Center began tracking social media adoption in 2005, but v% of American adults used at least 1 of these platforms. By 2011 that share had risen to one-half of all Americans, and today 72% of the public uses some blazon of social media.
Who uses social media
Every bit more than Americans accept adopted social media, the social media user base of operations has also grown more representative of the broader population. Young adults were amidst the earliest social media adopters and continue to use these sites at loftier levels, but usage by older adults has increased in recent years.
| eighteen-29 | 30-49 | fifty-64 | 65+ | |
|---|---|---|---|---|
| three/21/2005 | vii% | 6% | 4% | three% |
| 12/8/2005 | sixteen% | 9% | 5% | 2% |
| 8/31/2006 | 41% | vi% | 3% | 0% |
| 5/eleven/2008 | threescore% | 21% | 7% | two% |
| 8/ten/2008 | 65% | 27% | 10% | 3% |
| eight/31/2008 | 68% | 27% | ix% | 2% |
| 12/4/2008 | 67% | xxx% | 12% | 2% |
| 12/20/2008 | 59% | 28% | 8% | 3% |
| iv/nineteen/2009 | seventy% | 42% | xx% | 5% |
| 9/14/2009 | 67% | 44% | 21% | 6% |
| 12/27/2009 | 78% | 47% | 25% | 8% |
| 1/19/2010 | 76% | 51% | 26% | seven% |
| v/30/2010 | 82% | 53% | 37% | 11% |
| 9/thirteen/2010 | 80% | 52% | 31% | 9% |
| 11/24/2010 | 74% | 54% | 33% | 11% |
| 11/28/2010 | 78% | 54% | 33% | 14% |
| 12/21/2010 | 76% | 55% | 36% | 12% |
| five/22/2011 | 79% | 61% | 38% | xiv% |
| 8/26/2011 | 82% | 59% | 36% | 12% |
| 2/19/2012 | 81% | 64% | 39% | xvi% |
| 8/7/2012 | 88% | 68% | 48% | 22% |
| 5/19/2013 | 87% | 72% | fifty% | 24% |
| 7/xiv/2013 | 87% | 72% | 49% | 21% |
| 9/30/2013 | 89% | 74% | 54% | 27% |
| 1/26/2014 | 84% | 77% | 52% | 27% |
| seven/12/2015 | 90% | 77% | 51% | 35% |
| eleven/6/2016 | 86% | lxxx% | 64% | 34% |
| 1/ten/2018 | 88% | 78% | 64% | 37% |
| ii/7/2019 | 90% | 82% | 69% | xl% |
| 2/8/2021 | 84% | 81% | 73% | 45% |
Pew Research Eye
| White | Blackness | Hispanic | |
|---|---|---|---|
| 3/21/2005 | 5% | iv% | |
| 12/8/2005 | 8% | 7% | |
| 8/31/2006 | ix% | xi% | |
| 5/11/2008 | 19% | 21% | |
| eight/10/2008 | 21% | 32% | |
| 8/31/2008 | 22% | 25% | |
| 12/4/2008 | 26% | 25% | |
| 12/20/2008 | 24% | 27% | |
| 4/19/2009 | 35% | 33% | |
| nine/fourteen/2009 | 39% | 33% | |
| 12/27/2009 | 42% | 42% | |
| 1/xix/2010 | 41% | 44% | |
| 5/30/2010 | 46% | 51% | |
| 9/xiii/2010 | 47% | 41% | forty% |
| 11/24/2010 | 45% | 43% | 39% |
| 11/28/2010 | 47% | twoscore% | 44% |
| 12/21/2010 | 48% | 41% | 44% |
| 5/22/2011 | 50% | 46% | 51% |
| viii/26/2011 | 51% | 49% | 45% |
| ii/nineteen/2012 | 53% | 48% | 51% |
| 8/vii/2012 | 59% | 58% | 58% |
| 12/ix/2012 | 54% | 50% | 53% |
| v/xix/2013 | 60% | 64% | 61% |
| 7/fourteen/2013 | 56% | 57% | |
| 9/30/2013 | 62% | 58% | 66% |
| 1/26/2014 | 59% | 61% | 66% |
| 7/12/2015 | 65% | 56% | 65% |
| eleven/6/2016 | 69% | 63% | 74% |
| one/ten/2018 | 68% | 69% | 72% |
| 2/7/2019 | 73% | 69% | 70% |
| two/eight/2021 | 69% | 77% | eighty% |
Pew Research Centre
| Men | Women | |
|---|---|---|
| 3/21/2005 | 6% | 4% |
| 12/8/2005 | 10% | eight% |
| 8/31/2006 | xiii% | ten% |
| 5/11/2008 | 21% | 22% |
| 8/ten/2008 | 25% | 27% |
| 8/31/2008 | 25% | 24% |
| 12/4/2008 | 26% | 29% |
| 12/twenty/2008 | 25% | 26% |
| four/xix/2009 | 33% | 38% |
| nine/14/2009 | 36% | 37% |
| 12/27/2009 | 38% | 45% |
| ane/19/2010 | 39% | 46% |
| five/thirty/2010 | 44% | 52% |
| 9/13/2010 | 42% | 49% |
| eleven/24/2010 | 39% | 50% |
| 11/28/2010 | 42% | 50% |
| 12/21/2010 | 44% | 50% |
| 5/22/2011 | 47% | 54% |
| 8/26/2011 | 50% | fifty% |
| 2/xix/2012 | 50% | 56% |
| eight/seven/2012 | 54% | 64% |
| 12/9/2012 | fifty% | 58% |
| 5/19/2013 | 59% | 63% |
| 7/14/2013 | 57% | 62% |
| nine/30/2013 | sixty% | 66% |
| 1/26/2014 | 60% | 63% |
| 7/12/2015 | 62% | 68% |
| 11/vi/2016 | 66% | 72% |
| 1/10/2018 | 65% | 73% |
| ii/seven/2019 | 65% | 78% |
| 2/8/2021 | 66% | 78% |
Pew Research Center
| Less than $30,000 | $30,000-$49,999 | $50,000-$74,999 | $75,000+ | |
|---|---|---|---|---|
| three/21/2005 | 3% | 6% | eight% | vii% |
| 12/8/2005 | 5% | 9% | 9% | fifteen% |
| eight/31/2006 | 8% | xvi% | 9% | x% |
| five/11/2008 | 23% | 23% | 19% | 25% |
| 8/x/2008 | 27% | 28% | 28% | 30% |
| 8/31/2008 | 22% | 26% | 33% | 28% |
| 12/iv/2008 | 24% | 34% | 27% | 35% |
| 12/20/2008 | 26% | 29% | 27% | 32% |
| iv/19/2009 | 30% | 39% | 43% | 47% |
| ix/14/2009 | 32% | 40% | 43% | l% |
| 12/27/2009 | 37% | 43% | 47% | 53% |
| 1/19/2010 | 39% | 43% | 48% | 49% |
| 5/thirty/2010 | 42% | 54% | 50% | 60% |
| 9/13/2010 | 38% | 48% | 54% | 63% |
| 11/24/2010 | 39% | 46% | 53% | 57% |
| xi/28/2010 | 40% | 50% | 50% | 58% |
| 12/21/2010 | 39% | 52% | 59% | sixty% |
| 5/22/2011 | 42% | 60% | 56% | 66% |
| eight/26/2011 | 42% | 54% | 55% | 64% |
| 2/19/2012 | 46% | 58% | 57% | 68% |
| 8/7/2012 | 55% | 59% | 61% | 73% |
| 12/9/2012 | 48% | 56% | 60% | 65% |
| 5/19/2013 | 57% | 63% | 69% | 68% |
| vii/14/2013 | 52% | 59% | 63% | 71% |
| ix/30/2013 | 58% | 64% | 70% | 73% |
| 1/26/2014 | 58% | 64% | 67% | 74% |
| 7/12/2015 | 56% | 69% | 72% | 78% |
| 11/6/2016 | 60% | 71% | 73% | 78% |
| 1/10/2018 | 63% | 74% | 74% | 77% |
| ii/7/2019 | 68% | lxx% | 83% | 78% |
| two/viii/2021 | 69% | 76% | 65% | 78% |
Pew Research Center
| High school or less | Some college | College graduate | |
|---|---|---|---|
| iii/21/2005 | three% | 5% | 10% |
| 12/8/2005 | 5% | x% | 13% |
| 8/31/2006 | nine% | 17% | 9% |
| v/xi/2008 | eighteen% | 29% | 21% |
| eight/10/2008 | 22% | 32% | 29% |
| viii/31/2008 | 19% | 28% | 32% |
| 12/iv/2008 | twenty% | 38% | 33% |
| 12/twenty/2008 | 19% | 35% | 32% |
| 4/nineteen/2009 | 27% | 44% | 44% |
| 9/14/2009 | 27% | 44% | 48% |
| 12/27/2009 | 29% | 53% | 55% |
| one/19/2010 | 32% | 54% | 50% |
| 5/30/2010 | 37% | 58% | 59% |
| 9/13/2010 | 34% | 55% | 57% |
| 11/24/2010 | 33% | 55% | 56% |
| 11/28/2010 | 36% | 54% | 56% |
| 12/21/2010 | 35% | 56% | 60% |
| 5/22/2011 | 39% | 58% | 63% |
| viii/26/2011 | 39% | 64% | 59% |
| ii/19/2012 | 41% | 65% | 64% |
| 8/seven/2012 | 48% | 68% | 69% |
| 12/9/2012 | 44% | 62% | 62% |
| 5/19/2013 | 52% | 67% | 69% |
| 7/14/2013 | 47% | 67% | 71% |
| 9/30/2013 | 51% | seventy% | 73% |
| 1/26/2014 | 50% | 71% | 69% |
| 7/12/2015 | 54% | 70% | 76% |
| 11/half-dozen/2016 | 59% | 73% | 78% |
| 1/ten/2018 | 60% | 72% | 79% |
| 2/7/2019 | 64% | 74% | 79% |
| 2/viii/2021 | 64% | 76% | 77% |
Pew Research Center
| Urban | Suburban | Rural | |
|---|---|---|---|
| three/21/2005 | 6% | v% | 3% |
| 12/8/2005 | ten% | 8% | six% |
| 8/31/2006 | xiv% | 10% | 10% |
| 5/11/2008 | 24% | 22% | 16% |
| viii/10/2008 | 30% | 25% | nineteen% |
| 8/31/2008 | 29% | 24% | 18% |
| 12/4/2008 | 30% | 28% | 21% |
| 12/20/2008 | 24% | 19% | xiv% |
| 4/19/2009 | 29% | 33% | 21% |
| 9/14/2009 | 33% | 31% | 28% |
| 12/27/2009 | 45% | 43% | 34% |
| 1/19/2010 | 45% | 43% | 35% |
| 5/30/2010 | 53% | 50% | 39% |
| 9/thirteen/2010 | 48% | fifty% | 32% |
| 11/24/2010 | 48% | 46% | forty% |
| xi/28/2010 | fifty% | 46% | 41% |
| 12/21/2010 | 51% | 49% | 39% |
| 5/22/2011 | 53% | 52% | 44% |
| eight/26/2011 | 53% | 51% | 42% |
| 2/19/2012 | 56% | 54% | 45% |
| 8/vii/2012 | sixty% | 61% | 50% |
| 12/nine/2012 | 56% | 55% | 47% |
| 5/19/2013 | 64% | 61% | 56% |
| 7/14/2013 | 64% | threescore% | 49% |
| 9/xxx/2013 | 66% | 63% | 55% |
| 1/26/2014 | 63% | 64% | 53% |
| 7/12/2015 | 64% | 68% | 58% |
| 11/6/2016 | 69% | 71% | 60% |
| 1/x/2018 | 75% | 69% | 59% |
| two/vii/2019 | 76% | 72% | 66% |
| 2/eight/2021 | 76% | 71% | 66% |
Pew Research Heart
Which social media platforms are most common
YouTube and Facebook are the almost-widely used online platforms, and its user base of operations is about broadly representative of the population every bit a whole. Smaller shares of Americans apply sites such every bit Twitter, Pinterest, Instagram and LinkedIn.
Who uses each social media platform
Usage of the major social media platforms varies by factors such equally age, gender and educational attainment.
% of U.S. adults in each demographic group who say they ever utilize …
| Total | 69% | 40% | 28% |
| Men | 61% | 36% | 31% |
| Women | 77% | 44% | 26% |
| Ages 18-29 | 70% | 71% | 30% |
| 30-49 | 77% | 48% | 36% |
| 50-64 | 73% | 29% | 33% |
| 65+ | 50% | 13% | 11% |
| White | 67% | 35% | 29% |
| Blackness | 74% | 49% | 27% |
| Hispanic | 72% | 52% | 19% |
| Less than $30K | 70% | 35% | 12% |
| $30K-$49,999 | 76% | 45% | 21% |
| $50K-$74,999 | 61% | 39% | 21% |
| More than $75K | 70% | 47% | l% |
| High schoolhouse or less | 64% | 30% | 10% |
| Some college | 71% | 44% | 28% |
| College graduate | 73% | 49% | 51% |
| Urban | 70% | 45% | 30% |
| Suburban | seventy% | 41% | 33% |
| Rural | 67% | 25% | 15% |
Annotation: Respondents who did not give an reply are non shown. White and Black adults include those who report beingness only i race and are not Hispanic. Hispanics are of any race.
Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021.
Pew Enquiry Eye
% of U.S. adults in each demographic group who say they ever utilize …
| Snapchat | |||
|---|---|---|---|
| Total | 23% | 31% | 25% |
| Men | 25% | 16% | 22% |
| Women | 22% | 46% | 28% |
| Ages eighteen-29 | 42% | 32% | 65% |
| 30-49 | 27% | 34% | 24% |
| 50-64 | 18% | 38% | 12% |
| 65+ | seven% | 18% | 2% |
| White | 22% | 34% | 23% |
| Black | 29% | 35% | 26% |
| Hispanic | 23% | eighteen% | 31% |
| Less than $30K | 12% | 21% | 25% |
| $30K-$49,999 | 29% | 33% | 27% |
| $50K-$74,999 | 22% | 29% | 29% |
| More than than $75K | 34% | 40% | 28% |
| Loftier school or less | xiv% | 22% | 21% |
| Some higher | 26% | 36% | 32% |
| College graduate | 33% | 37% | 23% |
| Urban | 27% | 30% | 28% |
| Suburban | 23% | 32% | 25% |
| Rural | 18% | 34% | 18% |
Note: Respondents who did not give an answer are not shown. White and Black adults include those who study being only one race and are not Hispanic. Hispanics are of whatsoever race.
Source: Survey of U.Due south. adults conducted January. 25-February. 8, 2021.
Pew Inquiry Center
% of U.Due south. adults in each demographic grouping who say they always use …
| YouTube | |||
|---|---|---|---|
| Full | 81% | 23% | 18% |
| Men | 82% | 26% | 23% |
| Women | fourscore% | 21% | 12% |
| Ages xviii-29 | 95% | 24% | 36% |
| thirty-49 | 91% | xxx% | 22% |
| l-64 | 83% | 23% | 10% |
| 65+ | 49% | 10% | 3% |
| White | 79% | 16% | 17% |
| Black | 84% | 23% | 17% |
| Hispanic | 85% | 46% | xiv% |
| Less than $30K | 75% | 23% | 10% |
| $30K-$49,999 | 83% | xx% | 17% |
| $50K-$74,999 | 79% | 19% | 20% |
| More than than $75K | 90% | 29% | 26% |
| High schoolhouse or less | 70% | 20% | 9% |
| Some higher | 86% | 16% | 20% |
| Higher graduate | 89% | 33% | 26% |
| Urban | 84% | 28% | eighteen% |
| Suburban | 81% | 23% | 21% |
| Rural | 74% | 9% | 10% |
Note: Respondents who did non give an answer are non shown. White and Black adults include those who study being only one race and are not Hispanic. Hispanics are of any race.
Source: Survey of U.Due south. adults conducted Jan. 25-Feb. 8, 2021.
Pew Inquiry Center
% of U.S. adults in each demographic group who say they e'er use …
| TikTok | Nextdoor | |
|---|---|---|
| Full | 21% | 13% |
| Men | 17% | x% |
| Women | 24% | sixteen% |
| Ages 18-29 | 48% | 5% |
| 30-49 | 22% | 17% |
| 50-64 | 14% | 16% |
| 65+ | 4% | eight% |
| White | 18% | 15% |
| Black | xxx% | 10% |
| Hispanic | 31% | 8% |
| Less than $30K | 22% | half-dozen% |
| $30K-$49,999 | 29% | 11% |
| $50K-$74,999 | xx% | 12% |
| More than than $75K | 20% | 20% |
| High schoolhouse or less | 21% | 4% |
| Some college | 24% | 12% |
| College graduate | 19% | 24% |
| Urban | 24% | 17% |
| Suburban | twenty% | 14% |
| Rural | sixteen% | two% |
Notation: Respondents who did not give an answer are non shown. White and Black adults include those who report being only ane race and are non Hispanic. Hispanics are of any race.
Source: Survey of U.Due south. adults conducted Jan. 25-Feb. 8, 2021.
Pew Research Center
Today around seven-in-ten Americans use social media to connect with ane another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the by decade below.
How often Americans utilise social media sites
For many users, social media is role of their daily routine. 7-in-ten Facebook users – and around six-in-10 Instagram and Snapchat users – visit these sites at least in one case a mean solar day.
Find out more
Follow these links for more in-depth analysis of the impact of social media on American life.
Social Media Utilise in 2021 April seven, 2021
Partisan differences in social media use show upwards for some platforms, but not Facebook April 7, 2021
10 facts about Americans and Facebook June ane, 2021
7 facts about Americans and Instagram October vii, 2021
All reports and blog posts related to social media.
CORRECTION (Jan. eleven, 2022): A figure from a 2012 survey was previously incorrect in the "Who uses social media" nautical chart. In February 2012, 81% of U.S. adults ages 18-29 said they use at least i social media site. No report of the Pew Enquiry Centre was affected by this modify.
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